Hatsune Miku (Japanese: 初音ミク) is a Vocaloid software voicebank developed by Crypton Future Media and its official anthropomorphic mascot character, a 16-year-old girl with long, turquoise twintails. Miku's personification has been marketed as a virtual idol, and has performed at live virtual concerts onstage as an animated projection (rear-cast projection on a specially coated glass screen).
Hatsune Miku was developed by Crypton Future Media as the face for their Vocaloid singing synthesizer software. Her creation was aimed at providing a relatable and interactive character for a piece of technology that could revolutionize how music was made, allowing users to synthesize singing by inputting lyrics and melody. The intention was to blend a commercial product with a cultural icon, sparking creativity among users who would then contribute to Miku's growing library of songs. Miku was designed to be a catalyst for community-building and creative expression, with an intentionally minimal backstory to encourage fans to create and define her story through their art and music. Her overwhelming success has not only turned her into a virtual pop star with a worldwide following but also established a new model for interactive digital media and community-driven content creation.
Hatsune Miku's impact on the internet has been profound. As a digital pop star, she catalyzed a wave of user-generated content, with fans producing and sharing thousands of songs and videos, showcasing the potential of collaborative creation in the digital age. She became a sensation on platforms like YouTube and Nico Nico Douga, symbolizing the rise of virtual celebrities and the power of online communities. Her influence extends to various aspects of internet culture, inspiring fan art, memes, and even virtual concerts, which blend technology and live performance. Miku’s open-source-like persona has democratized music production, allowing anyone with a computer to compose, create, and share music globally, effectively reshaping the relationship between technology, art, and the internet.
The fanbase is integral to Hatsune Miku's success and longevity. Fans are the primary content creators, responsible for the music, artwork, animations, and stories that keep the character alive and relevant. The decentralized nature of her content creation means that Miku can exist in many forms and genres, endearing her to a broad audience with diverse tastes. The commitment and creativity of Miku's fanbase are apparent in the vast array of derivative works that have been produced. Fan contributions have significantly shaped Miku's identity, which varies from a pop star to a more complex character with detailed narratives created by fans. Additionally, the engagement of the fanbase has economic implications. The sheer amount of content produced by fans drives the franchise's growth and sustains a market for both official and fan-made merchandise.
https://en.wikipedia.org/wiki/Hatsune_Miku
Designer: Kristen Wang
Design Director: Eunah Kang
interaction foundations fall 2023